Every Second Matters

INTERVAL HOUSE WOMENS SHELTER

AGENCY: UNION CREATIVE LTD.
CREATIVE DIRECTION: LANCE MARTIN
WRITING: DAVID STRASSER
ART DIRECTION: PEDRO IZZO
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Interval House, Canada's first centre for abused women, wanted to inspire younger Canadians to take action against domestic violence. So we launched Every Second Matters, a Facebook connect-driven experience that put a familiar face on the issue.

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HONOURS

One Show Interactive 2014: Merit, Best Use of Social Network
Marketing Awards 2014: Silver, Public Service Online
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Selected Works

HYUNDAIProject type

ALASKA COMMUNICATIONSProject type

MERRELLProject type

HYUNDAI x AUDIBLEProject type

MERRELLProject type

KIAProject type

MERRELLProject type

SHANGRI-LA HOTELSProject type

MOUNT PLEASANT GROUPProject type

TOURISM TORONTOProject type

RETHINK BREAST CANCERProject type

TIM HORTONSProject type

SOFT SOAPProject type

MOUNT PLEASANT GROUPProject type

OREO CAKESTERSProject type

LONG POINT WATERFOWLProject type

WISKProject type

© 2025 David John Strasser — Creative Director / Copywriter