Pump Up the Awesome
OREO CAKESTERS
AGENCY: DRAFTFCB
CREATIVE DIRECTION: JEFF HILTS
WRITING: DAVID STRASSER
ART DIRECTION: OLIVER BROOKS
ANIMATION: HEADGEAR TORONTO
For the Canadian launch of Cakesters—the fluffier, bigger and awesomer version of Oreos—we dreamt up origin stories that suited these larger-than-life snacks.
The animated spots were accompanied by a print campaign.
Selected Works
HYUNDAIProject type
MERRELLProject type
MERRELLProject type
KIAProject type
MERRELLProject type
SHANGRI-LA HOTELSProject type
MOUNT PLEASANT GROUPProject type
TOURISM TORONTOProject type
INTERVAL HOUSEProject type
RETHINK BREAST CANCERProject type
TIM HORTONSProject type
SOFT SOAPProject type
MOUNT PLEASANT GROUPProject type
LONG POINT WATERFOWLProject type
© 2023 David John Strasser