If it Matters to You, it Matters to Us.
ALASKA COMMUNICATIONS (ACS)
AGENCY: INNOCEAN WORLDWIDE CANADA
EXECUTIVE CREATIVE DIRECTION: IAN MACKELLAR
VP CREATIVE DIRECTION: BILL NEWBERY
CREATIVE DIRECTION: KEVIN BÉLANGER / DAVID STRASSER
In Alaska’s frozen internet landscape, ACS is the scrappy underdog. To build name recognition, we had fun with some of the ways Alaskans use the internet, from hyper-specific YouTube deep-dives to whipping your resume into shape with artificial intelligence.
Selected Works
HYUNDAIProject type
MERRELLProject type
HYUNDAI x AUDIBLEProject type
MERRELLProject type
KIAProject type
MERRELLProject type
SHANGRI-LA HOTELSProject type
MOUNT PLEASANT GROUPProject type
TOURISM TORONTOProject type
INTERVAL HOUSEProject type
RETHINK BREAST CANCERProject type
TIM HORTONSProject type
SOFT SOAPProject type
MOUNT PLEASANT GROUPProject type
OREO CAKESTERSProject type
LONG POINT WATERFOWLProject type
WISKProject type
© 2025 David John Strasser — Creative Director / Copywriter