See Toronto Now

TOURISM TORONTO

AGENCY: CP+B
CREATIVE DIRECTION: MICHAEL MURRAY / DARREN RICHARDSON / AARON STARKMAN
DESIGN DIRECTION: JOHN THAI
WRITING: MIKE DUBRICK / NEIL BLEWETT / DAVID STRASSER
ART DIRECTION: BENSON NGO / SPENCER BLACK / OLIVER BROOKS

The truth about Toronto is that it can’t be defined. Its neighbourhoods, people, and attractions are what give it life. And the deeper someone goes into the city, the better it gets.

Toronto Trending captures what’s hot in the city using real-time tweets, check-ins, and blogs. It paints an ever-changing picture of the city and shows that there’s so much more to do.

We wanted a way to curate the photos holiday visitors to Toronto shared on Facebook. So we partnered with a local arts collective and built a series of eye-catching giant snowmen, placed in front of the landmarks our client wanted projected online to potential visitors.

To further incent sharing, Tourism Toronto made a charitable donation for every photo shared. Over the Christmas season, enough photos were shared to warrant a $50,000 donation.