Inside Dirt

WISK

AGENCY: UNION CREATIVE LTD.
CREATIVE DIRECTION: LANCE MARTIN
ART DIRECTION: PEDRO IZZO
WRITING: DAVID STRASSER

The top laundry scientists at Wisk claim that stains you can’t see (body oil, sweat) are much worse than the ones you can. This felt like big, gross news to us so we made a not-so-hard-hitting documentary about it.

While the competition in the detergent aisle talked about getting rid of grass stains, the New York Times and Gawker talked about us. And America’s clothes have never smelled cleaner.