Flu Tracker

SOFTSOAP ANTIBACTERIAL HAND SOAP

AGENCY: UNION CREATIVE LTD.
CREATIVE DIRECTION: LANCE MARTIN
WRITING: DAVID STRASSER
ART DIRECTION: YASMIN SAHNI

To launch the antibacterial line of Softsoap, we created the Flu Tracker: an online command centre that gave Canadians not only the chance to see where the flu is, but project where it’s going next. This was achieved using real time data, pulled from relevant Google search terms.

To encourage consumers to adopt the product as their first line of flu defense, we created a “viral coupon” to be shared socially, with the aim of spreading faster than the virus itself.