Save the Wetlands

LONG POINT WATERFOWL

AGENCY: OGILVY & MATHER
CREATIVE DIRECTION: IAN MACKELLAR
WRITING: DAVID STRASSER / DAVID HOROVITCH
ART DIRECTION: JOE MORRIS

Canada’s wetlands are in trouble. Long Point Waterfowl is an organization dedicated towards research, education, and conservation of our wetlands for the enjoyment of Canadian generations to come.

To raise awareness of the wetland crisis, we used the iconic rubber duckie to deliver our urgent message in a memorable way. But there was something different about our ducks: the moment it was placed in water, it would tip over, revealing our message on the underside of the piece.