The Art of Saying Goodbye

MOUNT PLEASANT GROUP OF CEMETARIES

AGENCY: CP+B / UNION CREATIVE LTD.
CREATIVE DIRECTION: LANCE MARTIN / SEAN GANANN
WRITING: DAVID STRASSER
ART DIRECTION: PEDRO IZZO

No one likes talking about death. And when you're in the funeral planning business, that's a problem. To get over this hurdle, we teamed up with Academy Award-nominated filmmaker Hubert Davis, and created a campaign that positioned death planning in a whole new light.

To get visitors of the website in the headspace of funeral planning – but without scaring them off – we devised an interactive quiz that eased them into the discussion of funeral planning. Their responses would be compared in real time with that of their peers.

HONOURS

ADCC 2013: Silver, Digital Integrated Campaign
ADCC 2013: Silver, Non-Profit / Public Service
ADCC 2013: Merit, Editing
Marketing Awards 2013: Bronze, Branded Content (Non-profit)
Marketing Awards 2013: Craft Award, Cinematography

© 2023 David John Strasser