The Art of Saying Goodbye
MOUNT PLEASANT GROUP OF CEMETARIES
AGENCY: CP+B / UNION CREATIVE LTD.
CREATIVE DIRECTION: LANCE MARTIN / SEAN GANANN
WRITING: DAVID STRASSER
ART DIRECTION: PEDRO IZZO
No one likes talking about death. And when you're in the funeral planning business, that's a problem. To get over this hurdle, we teamed up with Academy Award-nominated filmmaker Hubert Davis, and created a campaign that positioned death planning in a whole new light.
To get visitors of the website in the headspace of funeral planning – but without scaring them off – we devised an interactive quiz that eased them into the discussion of funeral planning. Their responses would be compared in real time with that of their peers.
HONOURS
ADCC 2013: Silver, Digital Integrated Campaign
ADCC 2013: Silver, Non-Profit / Public Service
ADCC 2013: Merit, Editing
Marketing Awards 2013: Bronze, Branded Content (Non-profit)
Marketing Awards 2013: Craft Award, Cinematography
Selected Works
HYUNDAIProject type
ALASKA COMMUNICATIONSProject type
MERRELLProject type
HYUNDAI x AUDIBLEProject type
MERRELLProject type
KIAProject type
MERRELLProject type
SHANGRI-LA HOTELSProject type
TOURISM TORONTOProject type
INTERVAL HOUSEProject type
RETHINK BREAST CANCERProject type
TIM HORTONSProject type
SOFT SOAPProject type
MOUNT PLEASANT GROUPProject type
OREO CAKESTERSProject type
LONG POINT WATERFOWLProject type
WISKProject type
© 2025 David John Strasser — Creative Director / Copywriter