5 Minute Classics
HYUNDAI x AUDIBLE
AGENCY: INNOCEAN WORLDWIDE CANADA
EXECUTIVE CREATIVE DIRECTION: IAN MACKELLAR
CREATIVE DIRECTION: KEVIN BÉLANGER / DAVID STRASSER
MEDIA: ESTELLE NGUYEN
AUDIO: VAPOR MUSIC
AUDIO DIRECTOR: TED ROSNICK
One of the biggest barriers to EV adoption? People think charging takes forever. To launch the IONIQ 5, we tackled that myth head-on by highlighting a simple stat: just 5 minutes of charging delivers 100KM.
To bring that 5-minute charge to life, we teamed up with Audible to create bite-sized audiobooks, full stories that last exactly as long as it takes to charge the IONIQ 5.
HONOURS
Media Innovation Award, 2023
Selected Works
HYUNDAIProject type
ALASKA COMMUNICATIONSProject type
MERRELLProject type
MERRELLProject type
KIAProject type
MERRELLProject type
SHANGRI-LA HOTELSProject type
MOUNT PLEASANT GROUPProject type
TOURISM TORONTOProject type
INTERVAL HOUSEProject type
RETHINK BREAST CANCERProject type
TIM HORTONSProject type
SOFT SOAPProject type
MOUNT PLEASANT GROUPProject type
OREO CAKESTERSProject type
LONG POINT WATERFOWLProject type
WISKProject type
© 2025 David John Strasser — Creative Director / Copywriter