Pump Up the Awesome
OREO CAKESTERS
AGENCY: DRAFTFCB
CREATIVE DIRECTION: JEFF HILTS
WRITING: DAVID STRASSER
ART DIRECTION: OLIVER BROOKS
ANIMATION: HEADGEAR TORONTO
For the Canadian launch of Cakesters—the fluffier, bigger and awesomer version of Oreos—we dreamt up origin stories that suited these larger-than-life snacks.
The animated spots were accompanied by a print campaign.
Selected Works
HYUNDAIProject type
ALASKA COMMUNICATIONSProject type
MERRELLProject type
HYUNDAI x AUDIBLEProject type
MERRELLProject type
KIAProject type
MERRELLProject type
SHANGRI-LA HOTELSProject type
MOUNT PLEASANT GROUPProject type
TOURISM TORONTOProject type
INTERVAL HOUSEProject type
RETHINK BREAST CANCERProject type
TIM HORTONSProject type
SOFT SOAPProject type
MOUNT PLEASANT GROUPProject type
LONG POINT WATERFOWLProject type
WISKProject type
© 2025 David John Strasser — Creative Director / Copywriter