Flu Tracker

SOFTSOAP ANTIBACTERIAL HAND SOAP

AGENCY: UNION CREATIVE LTD.
CREATIVE DIRECTION: LANCE MARTIN
WRITING: DAVID STRASSER
ART DIRECTION: YASMIN SAHNI
djs-ss-flutracker_00

To launch the antibacterial line of Softsoap, we created the Flu Tracker: an online command centre that gave Canadians not only the chance to see where the flu is, but project where it’s going next. This was achieved using real time data, pulled from relevant Google search terms.

djs-ss-flutracker_01
djs-ss-flutracker_02
djs-ss-flutracker_03

To encourage consumers to adopt the product as their first line of flu defense, we created a “viral coupon” to be shared socially, with the aim of spreading faster than the virus itself.

djs-ss-flutracker_04
Prev
TIM HORTONS
Next
MOUNT PLEASANT GROUP

Selected Works

HYUNDAIProject type

ALASKA COMMUNICATIONSProject type

MERRELLProject type

HYUNDAI x AUDIBLEProject type

MERRELLProject type

KIAProject type

MERRELLProject type

SHANGRI-LA HOTELSProject type

MOUNT PLEASANT GROUPProject type

TOURISM TORONTOProject type

INTERVAL HOUSEProject type

RETHINK BREAST CANCERProject type

TIM HORTONSProject type

MOUNT PLEASANT GROUPProject type

OREO CAKESTERSProject type

LONG POINT WATERFOWLProject type

WISKProject type

© 2025 David John Strasser — Creative Director / Copywriter