davidstrasser

DAVID STRASSER

copywriter

Hi, my name is David. You can call me Dave. I'm an advertising copywriter. Over the past two years I've been working at DigitasLBI in Hong Kong but I'm currently back in Toronto, at INNOCEAN Worldwide.

dave.strasser@gmail.com

TO +1 647 966 7636

The Art of Saying Goodbye

Mount Pleasant Group of Cemetaries


Agency: CP+B / UNION Creative Ltd.
Creative direction: Lance Martin / Sean Ganann
Writing: David Strasser
Art direction: Pedro Izzo

Art of Saying Goodbye website

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No one likes talking about death. And when you're in the funeral planning business, that's a problem. To get over this hurdle, we teamed up with Academy Award-nominated filmmaker Hubert Davis, and created a campaign that positioned death planning in a whole new light.




Art of Saying Goodbye, splash screen


Art of Saying Goodbye, Karlene and Michael


Art of Saying Goodbye, survey


To get visitors of the website in the headspace of funeral planning – but without scaring them off – we devised an interactive quiz that eased them into the discussion of funeral planning. Their responses would be compared in real time with that of their peers.

Art of Saying Goodbye, Facebook share


Honours
ADCC 2013: Silver, Digital Integrated Campaign
ADCC 2013: Silver, Non-Profit / Public Service
ADCC 2013: Merit, Editing
Marketing Awards 2013: Bronze, Branded Content (Non-profit)
Marketing Awards 2013: Craft Award, Cinematography



Food and Beverage Programme 2016

Shangri-La Group of Hotels


Agency: DigitasLBI Hong Kong
Creative direction: Judy Ng
Writing: David Strasser
Art direction: Toby Cheng / Jukka Kettunen
Illustration: Sammy Kwong

The Table website

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Any traveller worth their salt knows delicious meals don't happen in the hotel. A huge problem for Shangri-La, which has over 500 properties with the financial misfortune of being attached to their hotels. To change this, we needed to completely overhaul their dining programme to do the impossible: get foodies excited about dining in the hotel.

The Table: Adventure


The Table: Chill


The Table: Elegant Asian


We needed to change the way our target finds, books, and experiences a five star meal. This meant allowing users to search for restaurants based on mood, rather than food. Contextual ads were served to users to further bring this notion to life.

Set the mood


The Table: social posts


Mobile website


The Table: #thetable


As the programme evolved, it also had an effect on the products served. Most notably, this came to life in a dining series called “Black Magic,” which highlighted new menus that featured tea as a prominent ingredient in the cooking and preparation. A nod to our historical roots as a Chinese hotel, but given a much-needed contemporary facelift.

Black Magic


Black Magic tea cocktails




Every Second Matters

Interval House Womens Shelter


Agency: UNION Creative Ltd.
Creative direction: Lance Martin
Writing: David Strasser
Art direction: Pedro Izzo

Every Second Matters

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Interval House, Canada's first centre for abused women, wanted to inspire younger Canadians to take action against domestic violence. So we launched Every Second Matters, a Facebook connect-driven experience that put a familiar face on the issue.


Every Second Matters


Every Second Matters


Every Second Matters


Honours
One Show Interactive 2014: Merit, Best Use of Social Network
Marketing Awards 2014: Silver, Public Service Online



See Toronto Now

Tourism Toronto


Agency: CP+B
Creative direction: Michael Murray / Darren Richardson / Aaron Starkman
Design direction: John Thai
Writing: Mike Dubrick / Neil Blewett / David Strasser
Art direction: Benson Ngo / Spencer Black / Oliver Brooks

See Toronto Now


The truth about Toronto is that it can’t be defined. Its neighbourhoods, people, and attractions are what give it life. And the deeper someone goes into the city, the better it gets.

Toronto Trending captures what’s hot in the city using real-time tweets, check-ins, and blogs. It paints an ever-changing picture of the city and shows that there’s so much more to do.


See Toronto Now


See Toronto Now


We wanted a way to curate the photos holiday visitors to Toronto shared on Facebook. So we partnered with a local arts collective and built a series of eye-catching giant snowmen, placed in front of the landmarks our client wanted projected online to potential visitors.

To further incent sharing, Tourism Toronto made a charitable donation for every photo shared. Over the Christmas season, enough photos were shared to warrant a $50,000 donation.

See Toronto Now


See Toronto Now


Honours
ADCC Awards 2012: Merit, Integrated Campaign



"Winner, Nova Scotia" Roll Up the Rim Launch

Tim Hortons


Agency: OgilvyOne
Creative direction: Alex Furrer
Writing: David Strasser
Art direction: Bhavik Gajjar



In the 2015 edition of Roll Up the Rim to Win, there were more prizes to win than Canadians. So we brought this winning spirit to a small East Coast town.




Flutracker

Softsoap antibacterial hand soap


Agency: UNION Creative Ltd.
Creative direction: Lance Martin
Writing: David Strasser
Art direction: Yasmin Sahni

Flutracker

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To launch the antibacterial line of Softsoap, we created the Flutracker: an online command centre that gave Canadians not only the chance to see where the flu is, but project where it’s going next. This was achieved using real time data, pulled from relevant Google search terms.

Flutracker


Flutracker


Flutracker


To encourage consumers to adopt the product as their first line of flu defense, we created a “viral coupon” to be shared socially, with the aim of spreading faster than the virus itself.

Flutracker




Boobyball 10

Rethink Breast Cancer


Agency: CP+B
Creative direction: Aaron Starkman
Writing: David Strasser
Art direction: Oliver Brooks



Boobyball

Boobyball – the yearly event supporting Rethink Breast Cancer is celebrating ten years. What can you expect from the party? Let's just say it'll be a tenth birthday like no other.



Honours
ADCC 2012: Silver, Integrated Campaign



Pump Up the Awesome

Oreo Cakesters


Agency: DraftFCB
Creative direction: Jeff Hilts
Writing: David Strasser
Art direction: Oliver Brooks
Animation: Headgear Toronto



Pump Up the Awesome

For the Canadian launch of Cakesters – the fluffier, bigger and awesomer version of Oreos – we dreamt up origin stories that suited these larger-than-life snacks.






The animated spots were accompanied by a print campaign.

Pump Up the Awesome




Impressions of Life

Mount Pleasant Group of Cemetaries


Agency: UNION Creative Ltd.
Creative direction: Lance Martin
Writing: David Strasser
Art direction: Yasmin Sahni / Pedro Izzo

Impressions of Life

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How do you want to be remembered? That’s the complicated question asked to nine Canadian artists showcased as a part of 'IMPRESSIONS OF LIFE' – a multimedia art exhibition and website exploring the theme of lives lived and legacies left behind, presented by Mount Pleasant Group.


Impressions of Life


Impressions of Life


Impressions of Life


Impressions of Life


At the event, visitors were able to connect to the mobile site and listen to the artists speak about their work through headsets provided by the gallery. Additionally, the mobile site acted as an auction hub, with each of the paintings being sold to benefit a charity selected by Mount Pleasant.

Impressions of Life